No longer an optional extra, the Internet is as valuable to today’s business as is email or mobile communications. As familiarity and usage increase the early predictions that the Internet would revolutionise business practice are, at last, coming to fruition. Yet for every business that harnesses the power of this evolving medium there is another that ignores the potential and fails to see the possibilities.
Quite simply, the Internet is the biggest – but sadly often the dullest – shop window in the world! What store manager would think of filling his window with products and leaving them there for weeks, months or years, never changing the display? This is the precise reason that many brochure sites fail in business terms. Today’s discerning visitor wants ease of access but above all, stimulating, vivid, interactive and changing content.